Toa Tint: Dove slammed for ad showing black woman becoming white

Soap Company Dove is facing a wave of criticism after an advert they posted of a black woman seemingly taking off her shirt and skin to become a white woman went viral.

In the now deleted picture, the four-panel shot shows a black woman in a chocolate brown shirt taking it off and revealing herself to be a white woman in a off-white shirt.

The add also features a third panel of another woman but in the now heavily circulated pic, that is not included.

After make-up artist Naomi Leann Blake first shared the now viral photo to which the company took to their social media to apologize.

‘Dove is committed to representing the beauty of diversity,’ the company said on Facebook.

‘In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we’ll use it to guide us in the future.’

They also took to Twitter to try to ease the anger felt by many.

‘An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,’ added the company.

After make-up artist Naomi Leann Blake first shared the now viral photo to which the company took to their social media to apologize. 'Dove is committed to representing the beauty of diversity,' the company said on Facebook. 'In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we'll use it to guide us in the future'

After make-up artist Naomi Leann Blake first shared the now viral photo to which the company took to their social media to apologize. ‘Dove is committed to representing the beauty of diversity,’ the company said on Facebook. ‘In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we’ll use it to guide us in the future’

'An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,' added the company

‘An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,’ added the company

But social media wasn’t having it and hated the apology, blasting the company for its insensitivity.

One user said: ‘Lol did this even look right to y’all? I mean your whole team sat down and cleared this b******t right here? How?’

‘Dear dove, I assure you us ‘women of colour’ have actual skin with colour, not a tan that you can remove. Thanks,’ added another.

‘How many people saw this ad? If someone raised a concern and you didn’t listen, please make them head of advertising,’ said a user.

One user said: 'Lol did this even look right to y'all? I mean your whole team sat down and cleared this b******t right here? How?'

One user said: ‘Lol did this even look right to y’all? I mean your whole team sat down and cleared this b******t right here? How?’

'Dear dove, I assure you us 'women of colour' have actual skin with colour, not a tan that you can remove. Thanks,' added another

‘Dear dove, I assure you us ‘women of colour’ have actual skin with colour, not a tan that you can remove. Thanks,’ added another

'How many people saw this ad? If someone raised a concern and you didn't listen, please make them head of advertising,' said a user

‘How many people saw this ad? If someone raised a concern and you didn’t listen, please make them head of advertising,’ said a user

And many had issues with the lackluster apology Dove offered to its customers and followers.

Sonia Gupta said: ‘This is the most non-apology apology I’ve seen all week. Are you joining the Trump administration now? WTF is that ad even supposed to mean?’

It was a sentiment shared by user Senzelwe Mzila who added: ‘White supremacy alive and well in boardrooms. Don’t apologise @Dove we are the foolish ones thinking that black people mattered to you.’

‘Your image has me scared s**tless at taking my clothes off and there is no way I’d consider turning white a good result. Shameful,’ added another.

Sonia Gupta said: 'This is the most non-apology apology I've seen all week. Are you joining the Trump administration now? WTF is that ad even supposed to mean?'

Sonia Gupta said: ‘This is the most non-apology apology I’ve seen all week. Are you joining the Trump administration now? WTF is that ad even supposed to mean?’

Senzelwe Mzila added: 'White supremacy alive and well in boardrooms. Don't apologise @Dove we are the foolish ones thinking that black people mattered to you'

Senzelwe Mzila added: ‘White supremacy alive and well in boardrooms. Don’t apologise @Dove we are the foolish ones thinking that black people mattered to you’

'Your image has me scared s**tless at taking my clothes off and there is no way I'd consider turning white a good result. Shameful,' added another

‘Your image has me scared s**tless at taking my clothes off and there is no way I’d consider turning white a good result. Shameful,’ added another

A few users brought up instances when the brand had other questionable marketing ploys that seemed to paint blackness as undesired.

Showing a campaign where two panels show ‘before’ and ‘after’ as three models from darkest to lightest stand in front of them, Nonhlanhla Mabhena simply said: ‘You have done it in the past.’

Another user showed labeling on one of their products bottles that said ‘nourishing lotion for normal to dark skin.’

‘TALK ABOUT DISGUSTING!!! Uhg. This is beyond disappointing what the f**k?’ they said.

A photo also circulated on Facebook showing other examples of brands with racist marketing strategies and showed the comparison from those advertisement campaigns to the one Dove did.

And to put a comedic spin on it all, a man filmed himself copying the popular trend of throwing things down the toilet and emptied a Dove bottle down the drain.

Read more: dailymail

What Did She Write Again? Jennifer Lopez Gets Criticised On Twitter For Writing This Offensive Tweet

Several pop stars have declared their support for the #BlackLivesMatter movement recently, especially in light of the recent killings of Alton Sterling and Philando Castile.

Well, Jennifer Lopez joined the list of personalities taking to Twitter to share her thoughts about the police killings in the USA, but she ended up going the other route.

She posted a picture with the caption, “#AllLivesMatter,” upsetting a large group of her fan base on the 12th of July.

The “Love Don’t Cost a Thing” songstress posted an image of her performing alongside Lin Manuel-Miranda at a concert held in memory of the victims of the Orlando shooting, but turned some of her followers off with the accompanying hashtag.

Soon after it went viral, she deleted the tweet, but not before screenshots of it began circulating. Needless to say, her followers went in on her with no remorse:

Needless to say, her followers went in on her with no remorse. Here are some of the tweets:

 

 

 

 

 

 

 

 

 

 

 

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