European broadcast giant, ABS Broadcast, has partnered with Kenya’s Radio Africa to air sports content from international rights company, MP & Silva.
The new partnership will see Bamba Sports air top European sports, including European football clubs content. It will also capture the vast variety of European sports.
The free to air TV channel which also airs the National Super League (NSL) live every weekend following partnership with FKF, will also air one delayed match every week from the European top sides Spanish giants Barcelona, English side Arsenal and Italian side AC Milan.
Radio Africa who are the owners of the Bamba TV platform, Kiss FM, Classic 105, Kiss television, will also air club TV where the three side’s documentaries and interviews will feature every week.
According to the Managing Director of ABS Broadcast, Sass Jahani, the venture is good for African sports, adding that the company was excited to grow the newest channel in their portfolio and accelerate the growth of Kenyan sports.”
Group Head of Innovations and Special Projects at Radio Africa, Kamal Vekaria, said they see the partnership as a significant investment. Head of Bamba TV Danny Mucira says despite eyeing local sports to uplift the country’ standards, the new deal will cater for the interests of European football lovers as well.