Sauti Sol has for years been the pre-eminent boy-band in Kenya. The group has always surpassed expectations with hit song after hit, the past 10 years.
Their growth, evolution, and maturation has been a joy to witness and it seems that one major record label has decided to work with the uber-talented group.
Today via their Instagram page, the group revealed that they had signed their first-ever record deal with the world’s leading music company, Universal Music Group (UMG).
“It’s official! Our first major label deal, Thank you guys for being patient. We really hope y’all are ready for the new album,” the post read.
Their fans were ecstatic about the news with many celebratory messages sent their way. Let’s not lie they have earned all the praise that comes their way.
This makes them the first Kenyan artists to be taken up by the universal music giants. The international recording company has it’s African offices in South Africa as well as Nigeria.
They now join the elite group of other megastars signed under the label such as Tekno, Vanessa Mdee, Mr Eazi, Tiwa Savage, Stonebwoy and Diamond Platnumz.
Under their record label, Chimano serves as the creative director and head creative for visuals and image, Bien and Savara handle artistes and their repertoire (songwriting), digital strategy production and business development while Polycarp handles bookings and publishing.
Is their contract like the one Nigerian singer Wizkid has with his record label Sony? Wizkid has a record deal that means all of his ‘official’ releases worldwide have to be vetted, sanctioned, released and sold through Sony Music.
Also, Wizkid cannot release and sell Nigerian music in Nigeria due to his Sony deal. This means they hold control over his ‘official’ music releases.
I wonder what the fine print in the Sauti Sol contract stipulates.