Millennials are quitting social media and spending less time on Facebook, according to a new report.
While many platforms struggle to keep their users, it seems picture-based messaging app Snapchat is still holding the attention of the younger generation.
Most people said they were quitting because they felt it was a waste of time and social media was making them think negatively.
A Boston-based market research company called Origin collected data on 1,000 members of Gen Z — people born in the year 1994 or later.
The report looked at how the ‘social-native’ generation is affected by the virtual world.
As well as finding that 34 per cent of Gen-Z had deleted social media permanently, the study also found 64 per cent are taking a break.
According to the Origin report, people are choosing to quit social media for a variety of reasons.
Forty-one per cent of respondents believe they waste too much time on social media and 35 per cent found there was too much negativity.
Other reasons included not using it very often and no longer being interested in the content.
22 per cent of users said they wanted more privacy and couldn’t cope with the pressure to get attention.
Just under one in five users said social media platforms made them feel bad about themselves.
Whilst the Facebook-owned apps and Twitter have all struggled in retaining users, Snapchat has been less affected by the cull of social media by Gen-Z.