Kenyans have been urged to embrace domestic tourism during this Covid-19 pandemic period. Tembea Kenya, an initiative of some top brands aimed at boosting local tourism, has asked Kenyans to sample the country’s attraction sites.
Local tourism, according to Tembea Kenya ambassadors, would break the boredom occasioned by the lockdown imposed on at least five counties.
The initiative’s Ambassador Maina Kageni urged Kenyans especially locals within Nairobi, Machakos, Kiambu and Kajiado uner lock down to tour tourism attraction sites within the four counties.
“Let’s embrace domestic tourism even as we continue to fight the Covid-19 pandemic. This is the only way we can revitalise our economy,” said Maina.
Speaking in Machakos County during the launch of the Tembea Tujenge Kenya quarter three campaign, however, asked Kenyans to observe the Ministry of Health coronavirus measures in order to curtail the spread of the deadly virus.
“Tembea Tujenge Kenya’s mission is to inspire new strategies for positioning the sector for long-term sustainable growth,” Maina said.
“Domestic tourism provides an immense opportunity for contribution to national priorities such as economic growth, job creation and poverty alleviation.”
Maina spoke when his Tembea Kenya team paid a courtesy call to Machakos Governor Alfred Mutua.
Mutua revealed that his government had already set the stage for the development of domestic tourism in the county.
“In Machakos County, we lead while others follow. We have established modern places that support domestic tourism. Our County was also the first one to cushion residents and visitors from the economic effects of the Covid-19 pandemic,” said Mutua.
The efforts of Tembea Tujenge Kenya together with the sponsors is aimed at stimulating and accelerating the growth of domestic tourism.
So fa, Tembea Kenya has visited the counties of Kajiado, Laikipia, Nakuru, Mombasa, Bungoma, Taita Taveta, Kwale Kirinyaga, Lamu and Nairobi.
During the visits, the team has showcased the breathtaking diversity of the country’s natural beauty.
During the visits, the teams demonstrate how hotels and restaurants have adapted to changing requirements and best practice for the establishment of biosecurity protocols that reduce Covid-19 transmission risks in their establishments.
The initiative has also highlighted the improved roads infrastructure in at least 21 counties showing also the impact made to domestic and local businesses.