Gengetone star Maandy has now joined the group of the few Kenyan artistes who have been featured on The Times Square Billboard courtesy of Spotify.
She is the new Equal Artist ambassador for May 2023 for the Equal Music program run by Spotify Africa.
In an elated post, she shared a cover that was up on the Times Square Billboard.
To be on a Times Square billboard is considered the biggest thing in one's music career.
Here are some of the few Kenyan artists who had been featured on the billboard before.
Khaligraph Jones made it to the billboard in 2022 for his invisible currency album.
In 2021 we had 5 artistes who made it to the billboard for their albums and on behalf of Spotify Africa.
Kenya's famous boy band, Sauti Sol, in January 2021 got featured because of their Midnight Train song.
We then had Bahati who's Love like this album made it to times square in June 2021.
Closely followed by Ssaru who like Maandy was the ambassador for the Equal Artist by Spotify in August of 2021.
Then Tanasha Donna for her complicationship song in the same month of August.
Muthoni the Drummer Queen was also featured as an ambassador for the equal artist music program by Spotify in December 2021.
In November 2022, singer Nikita Kering was also featured on the New York Times Square Billboard.
In March 2023, Rapper Octopizzo was featured in the Times Square Billboards at a time the world was celebrating World Water Day.
Times Square is a popular spot that pulls in large numbers of people at once so if one makes it to a billboard on that street it's an accomplishment.
A Times Square billboard cost for a day can start at Sh700K and go up to over Sh6 million.
The time limit for the ads on the billboard varies as follows;
- 60-second video/photo that can be shown for 60 seconds per hour 22 times a day.
- 30-second video/photo that can run 2 times in an hour, 44 times a day.
- 15-second video/photo that can be shown 4 times per hour 88 times per day.