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Nigerian songstress Ayra Starr is set to headline the upcoming ‘Shoke Shoke' Festival at the Kenyatta International Convention Centre(KICC), Nairobi.
The Rush hitmaker will be performing at the festival that has been scheduled to take place on the 3rd and 4th of March 2023.
She will be headlining the Festival alongside award-winning rapper Khaligraph Jones.
The 'Shoke Shoke' Fest is an initiative by MNE (Mwanaume Ni Effort).
This will be the first-ever sustainable music festival whose aim is to educate the youth on the importance of going green.
The festival is the first of its kind in Nairobi whose aim is to drive behavior change among its target audience to ensure that the environment we live in remains sustainable.
Shoke is the sheng word for Kesho. It is kesho flipped and the festival aims to flip the narrative for tomorrow by acting today.
“We are passionate about both entertainment and the environment. We also believe that the best way to reach Gen Z’s and millennials with the message of sustainability is through music and entertainment,” said Baraza Mwabe, Shoke Shoke Festival Director.
Research by MasterCard in 2021 revealed that sustainability issues are of interest to our target audience with 92% of adult Kenyans willing to take personal action to combat sustainability issues.
55% of Kenyans according to the report planned to learn more about the environment while 65% of Kenyan millennials and Gen Z’s are leading the shift in the number of people more conscious about how their actions impact the environment.
Ticketmasters, a global retailer of festival tickets conducted research in 2019 that showed 2 out of every 3 festival goers were concerned about the impact that festivals have on the environment.
Their major concerns according to the research are waste reduction, energy, and water use, transport, and food sourcing.
Shoke Shoke aims to play its part in waste reduction at the festival by banning single-use plastics for reusable cups that can be recycled to make other products and ensuring recyclable waste at the festival is segregated and collected for recycling purposes.
In addition to waste reduction at the festival, the festival will also plant 10,000 trees.
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