Covid-19 has been a tough period for most Kenyans. While the health factor cannot be understated, the financial impact can be seen with many Kenyans losing their jobs in an economy that was already reeling from a terrible 2019.
But there are those entertainers who have not let the pandemic limit but have in fact grown them. By growth, it can either be financial or with their brand which can be leveraged when some of the restrictions the pandemic has caused are removed.
The “Nikune” singer is not a happy man at the moment. Why? The news that a recently released audit report indicated that the Music Copyright Society of Kenya (MCSK), Performers Rights Society of Kenya (PRISK) and Kenya Association of Music Producers (KAMP) could have been misappropriating funds meant for artists.
While Willy might not be making the money he rightly deserves, the musician has been hard at work releasing songs at a high rate with collabos with the likes of Bien and Nadia Mukami, resulting in an increase in his clout and fame.
And the proof is in the pudding with many streaming apps showing that his songs consistently top the airwaves.
This is another artiste whose clout and brand have increased this year. The “Mazishi” musician is one of the few “old-school” rappers who has maintained his brand of great lyrics, great beats during the gengetone revolution that has been taking over the country.
Khaligraph like Willy Paul has been hard at work releasing hit song after hit song with the rapper topping the charts with 3 bangers this year.
Had it not been for the Covid-19 restrictions, I believe that the rapper would be in a lot of demand for live music shows.|
The band who is arguably Africa’s biggest launched their hugely successful virtual album, Midnight Train last month. The concert set Kenyan records and showed the brand affinity and sway the group has.
The Afropop group curated a virtual experience with a record-breaking worth of 2 stadia viewers tuning in, with more than 95,000 fans watching the Livestream at the comforts of their homes, all around the world.
It is estimated that the group would have sold close to Sh. 100,000,000 worth of tickets had they done a live show with an average ticket price of Sh. 1000.
Probably the person who has had the best year so far. The comedian who was fired from his job at Milele FM bounced back quickly with a job lined at for him at Kiss FM.
But that still doesn’t take the cake, his YouTube show, BonganaJalas, has been a cash-cow for him with the celeb revealing that he had made millions in revenue from it.
The channel is one of the fastest-growing Kenyan channels with over 200k followers. The impressive thing is that he started it off as a joke barely 3 months ago.
Betty also resigned from her job at K24 in May 31st. While some might have thought that she was down and out, Betty had a surprise for them.
Not only did she re-launch her salon Flair by Betty at a cost of Sh. 4 million, she also bought herself a 2019 Porsche Cayenne and an apartment at what the 88, Nairobi’s premium 44-floor apartment in Upperhill.
The apartment will be the tallest residential building in Sub-Saharan Africa once it is completed in 3 years’ time.