Kanye West is the embodiment of the renaissance man, a modern-day polymath who can do all that he sets his mind on. The celebrity is now giving weight to the often-quoted phrase, “a man of many talents”
Kanye for those who might not know has had different “careers” that speak volumes as to the type of man that he is. The musician started out as a producer for Jay Z before venturing out into doing rapping to his own beats, something that is still a legendary feat to do. (Just ask Magix Enga to do so!?)
From there the singer branched out into the fashion world showcasing his eccentricities(something that is highly appreciated among fashionistas) and was an instant success.
But his masterstroke was his Yeezy shoe company that he started in partnership with Adidas that made him a dollar billionaire.
And it seems that his appetite for growth and expansion isn’t stopping there yet as the star has taken out another trademark. TMZ just reported that the designer and music mogul filed a trademark for Yeezy beauty.
Among the list of trademarked items are: “Cosmetics, facial makeup, concealers, blushers, facial powders, foundation makeup, eye makeup, eye pencils, eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils, eye creams, facial cleansers, toners, facial exfoliants and scrubs, facial creams, facial moisturizers, and facial lotions.”
This isn’t West’s first beauty and cosmetics trademark. Back in 2017, he filed a similar trademark for Donda cosmetics, named after his mother who tragically passed away in 2007.
If West’s Yeezy beauty line does launch, it will join his wife’s KKW Beauty and KKW Fragrance brands, as well as Kylie Jenner’s Kylie Cosmetics and Kylie Skin, as part of the family’s growing beauty business.