The godfather of the laugh industry, Churchill is urging creatives to use their brand name to create content as online is the way to go now that there is a pandemic.
Churchill said during his show that it has taken him over 20 years to be where he is while it was tough back in the day when there was no social media
I’VE SEEN A LOT OF STORIES HAPPENING, WATU WANAONGEA SANA UNASHINDWA WHERE DO YOU START. I LIKE KEEPING AND STAYING POSITIVE.
FIRST OF ALL IN EVERYTHING WE DO IT’S A JOURNEY. IT HAS TAKEN ME 20 YEARS NOW NDIO TUFANYE HIZI MAJOURNEY SERIES AND WE’RE NOT STOPPING. CORONAVIRUS HAS TAUGHT US A LOT…KUMBE COMPANY INAEZA FUNGWA UKAANZISHA KITU INGINE. IN THE PAST WE HAD LIKE 10 CAMERAS ON ME, WE HAVE A CREW OF 150 PEOPLE BUT RIGHT NOW, WITH EVEN A PHONE CAMERA YOU CAN BECOME MEDIA. AND THAT’S WHAT I TELL YOUNG PEOPLE ESPECIALLY THOSE WHO ARE COMING UP AND THEY GET CARRIED NA HII MAMBO YA SOCIAL MEDIA AND ITS AMAZING BECAUSE 10 YEARS AGO IT WAS NOT THIS WAY, YOU HAD TO AUDITION AND IT WAS CRAZY.
Churchill went on to insist that comedians and other creatives can use social media to make it in life
‘YOU START SOCIAL MEDIA AND BECOME MEDIA. NOW WE’RE NOT IN THAT ERA ULIKUWA UNASEMA ‘MTU AMENIKAZIA KUWA KWA STAGE, OOH SASA HUYU HANITAKII’ WE DID TIME FOR YOU TUKAMALIZA, NOW YOU’RE A BRAND. ALL YOU NEED IS GREAT CONTENT AND CHANGE SOCIAL MEDIA AND BECOME MEDIA YOURSELF. PEOPLE FOLLOW CONTENT AND WHERE WE’RE GOING CONTENT WILL BE KEY. YOU DON’T HAVE TO BE ON TV OR RADIO AND CAN PAY YOURSELF ALL THE MONEY YOU WANT AND LIFE IS BEAUTIFUL BECAUSE TIME HAS ALREADY BEEN DONE FOR YOU NOW YOU’RE WORKING FOR AN ALREADY ESTABLISHED PLATFORM. GO AHEAD AND BECOME A STAR THAT YOU’VE ALWAYS WANTED TO BE’
This comes after several comedians have been reported to have depression. Some like Njoro and Wakimani have come out to reveal their situation begging for help.