The #FreeTheNipple movement – where women do exactly that – has now taken off in Iceland.
Dozens of women have posted photographs of their bare nipples on social media to protest against the inequality that men can walk around topless while women can’t.
The hashtag went viral in Iceland after 17-year-old student Adda announced an upcoming ‘Free the Nipple’ day at her school, The Commercial College of Iceland.
After receiving criticism, she posted an image of her nipples on Twitter.
She was immediately body-shamed and trolled.
That revolution took off – with women across the country supporting her by posting their own nipple photos, and messages of support.
Many have posed completely topless, while others wore transparent clothing.
Feminist societies in other colleges joined in and publically declared yesterday ‘Free the Nipple’ day, according to Iceland Mag.
On Facebook, Smáradóttir wrote: “Society as a whole considers breast taboo. Men being topless is a natural thing in society.
“Men pull up their shirt when celebrating their favourite footballer and it is not a rare sight. But how would society react if I did the same?”
The movement protests against gender inequality, but also against social media networks that stop women from posting photos of their nipples.
It started in New York when filmmaker Lina Esco realised it was legal for a man but not a woman to walk around shirtless in public.
She has since made a film about #FreeTheNipple, and it reached new levels of popularity when Scout Willis, the 22-year-old daughter of Bruce Willis and Demi Moore, recently wandered around New York topless and documented it on Twitter.