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Eight crucial steps to perfect your online profile for future employers



– Cheat sheet tells you how to get the basics right and use the perfect profile pic

– Build up your recommendations and use LinkedIn’s more hidden handy tools

– The nifty tips compiled by online-based Leisure Jobs could help your prospects

Someone with a fully optimised ‘all-star’ Linkedin profile is 40 times more likely to receive job opportunities via the website or app than those who don’t bother, recruitment experts at online-based Leisure Jobs claim.

With that in mind, to get ahead of the job-seeking pack you need to use these eight nifty ‘cheat sheet’ tips to make the most of your LinkedIn profile and secure that all-important dream job.

1. Get the basics right

There are a number of basic points on a LinkedIn profile that you need to get right. The most pertinent are outlined below.


As a starting point, include your first, last and middle name, if applicable. This is not the place for nicknames or humorous references to job titles such as ‘Sales Rockstar’ or ‘Developer Ninja’, Leisure Jobs says.

2. Get your image right

A crucial element of any decent LinkedIn account is a profile picture. You can also add a ‘banner’ image’ to your profile to give your profile an extra boost.

For a profile picture, consider the sort of industry you work in and select an appropriate headshot for both potential employers and your peers.

There a a few simple dos and don’ts to consider when selecting your profile shot.

Getting a professional photographer may seem like an unnecessary and time consuming expense, but it could pay off in the log run and help you curate a more professional looking online LinkedIn profile.

3. Get decent recommendations

For ongoing network development, a solid combination of recommendations and skill endorsements can go a long way to successful networking on LinkedIn.

Written by other members, recommendations add more credibility to your profile and work history and enhance your profile’s visibility to others.

4. Make use of LinkedIn’s hidden features

Setting up a basic profile on LinkedIn is all well and good, but to get the most out of the site you need to delve a little deeper.

For a start, you can message someone you are not connected with by joining a common group.

Click the hyperlinked members list on the group homepage, search for your desired connection and click the ‘Message’ button next to their name.

5. Show up in more search results

Customise your LinkedIn URL to make it easier for people to find you, more professional looking and easier to share. The SEO benefits may be minimal, but it is good practice nonetheless. To do this click the ‘Edit public profile & URL’ on the right-hand side of your profile.

Are you bilingual or multilingual? The general rule on LinkedIn is that you may only have one profile, however, according to Leisure Jobs, there is one exception to that rule: The Secondary Language Profile.

6. Polish your profile regularly

Make sure you keep your profile current. LinkedIn users who update their profiles are more likely to get job offers.

The best time to post on LinkedIn is, according to Leisure Jobs, between Tuesday to Thursday, 8am – 9am and 4pm – 6pm local time

7. Keep your online profile secure

With recent news of so many high-profile data breaches, it is important to make sure you know how to keep your LinkedIn account information private.

Automatic checks already protect all LinkedIn accounts and are designed to thwart unauthorised sign-in attempts and keep user’s data safe. But, you can take several additional steps to ensure your account is completely watertight.

8. Use the mobile app to get a new job

According to Leisure Jobs, half of LinkedIn visits are made on a mobile device, so if you don’t want to alert your bosses via your desktop that you are desperate for a new job, consider downloading LinkedIn’s mobile app.

If you’ve got the LinkedIn app you can use something called the ‘QR Code.’

This offers a quick way to find the profile of someone you just met so you can connect with them on the spot.


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