Cinema chains across the U.S have taken drastic measures to preserve the upholstery of the seats in their screens ahead of next week’s long-awaited release of 50 Shades Of Grey.
Based on the best-selling novel by British author E.L. James, 50 Shades Of Grey tells the story of a young woman’s journey into the world of kinky sex after she begins working for bondage enthusiast Christian Grey.
With a budget of $40 million, mostly spent on nipple clamps and whips, the movie adaptation will be released on the 13th of February starring Dakota Johnson and Jamie Dornan.
In a bid to curb an expensive cleanup following each screening, management at cinemas have begun fitting wipeable plastic covers to theatre seating where the saucy new movie will be shown.
They say that It’ll cut down on the amount of time spent shampooing the seats after each viewing, and having to wait for them to dry.
As pre-sales for the movie continue to break records, many boyfriends have admitted that they consider having to sit through 50 Shades of Grey to be the ultimate in BDSM torture.