CLASSIC 105 has the undisputed number 1 breakfast show in Kenya; and is the number 1 urban radio station at the 25-40 demographic (LSM 12-18). The station transmits to all the major urban centers. The station has its core demographic the 25-35 year old with a secondary target of 25-40 year olds. This demographic consists of young families and investment driven individuals with disposable incomes. This demographic also represents a majority of the country’s workforce in the middle to upper income brackets as well as the managerial core of the country.
The station has Kenya’s leading radio personalities on its breakfast and drive shows who engage audiences with captivating talk ensuring a massive audience for advertisers to deliver their messages to. The station delivers unparalleled entertainment and plays all the greatest hits from the past. Classic talks to major decision makers at the household and industry level and has delivered powerful campaigns for real estate, insurance, FMCGs, Telcos, smart phones and financial services sector among others.