More than half of young people in Kenya are using their mobile phones to gamble. A survey done by Geopoll shows that shows that 76% of young people bet on football matches, compared to 57% of Uganda’s youth population.
Youth who gamble on their mobile phones in spend close to Sh5,000 per month. A report by Geopoll shows that majority of them have never won more than Sh5000 they used to place their bets.
The frequency of gambling is highest among Kenyans compared to their fellow Africans. Whilst the rest bet mostly once a month, a majority of Kenyans bet once a week. As seen in the graph below, sports betting is the most preferred. The fixtures for football matches especially the English premier league are over the weekends.
Among the most popular gambling options, football betting reigns in all other countries except in South Africa. Kenyan youths bet the most with 79% of bets placed on football matches.
The mobile phone has become the most convenient tool for those gambling. 75% of those who bet do so using their mobile phones with Kenya having the highest number of mobile usage for gambling at 96%. South Africa, though having the highest rate of mobile penetration in Africa, has the lowest usage of the mobile for gambling at 48%.
Kenya is the leader in the most amount of money spent on gambling. Unlike youth in other African countries, most Kenyan youth bet once a week spending about $50 per month mostly on football bets. Youth elsewhere spend less than 50USD a month and most bet only once a month.
The average amount spent on bets is below $50 per month. A majority have never won any amount above $50.
Kenya has the highest number of betting youth , this is according to a recent GeoPoll rapid survey carried out among youth between the ages of 17-35 in Uganda, Tanzania, Ghana, Nigeria, South Africa and Kenya.
Based on a rapid survey conducted by GeoPoll earlier this year, over 50% of earnings by youth consumers is spent on personal care. This is much higher than gambling.
Most youth (54%) in SSA have tried their hand at gambling. Kenya has the highest number of youth who have participated in gambling or betting in the past at 76% followed by Uganda at 57%. Ghana has the least number at 42%