A $100 million grant established by Youtube in October 20202 for its #YouTubeBlack Voices Fund, has selected 132 creators to begin its first program, the company announced (Jan. 12).
The initiative will see four Kenyans join the YouTube Black Voices Class of 2021, “that emphasize the intellectual power, authenticity, dignity, and joy of Black voices.”
The 132 creators and artists are from the U.S., U.K., Kenya, Brazil, Australia, South Africa and Nigeria and include musicians, beauty entrepreneurs, comedians, activists, poets, personal trainers, teachers and photographers. The Kenyans are @Misskihoro
@mumophotography @ac_mitchelle and @KaluhisKitchen
All have participated in previous YouTube Black events, were invited to apply and evaluated on channel performance and engagement metrics. YouTube said it will open the application process for the next round of grants to a broader range of candidates over the next few months.
@mumo_mumo_ wrote about his excitement
Uploading 1 video on YouTube in 2017 till today seems like just yesterday.
Teaching what I’m passionate about, and working on making it as easy to understand as possible, to now getting to be part of
#YoutubeBlack 2021 class is just beyond my wildest dreams #YouTubeBlackVoices
Ideal applicants in music – 21 were chosen this year – were interested in establishing a long-term channel strategy and releasing music by the middle of 2021, YouTube said.
The company will offer seed funding for the channel development, partner support, training, workshops and networking program. It plans to partner with more than 500 creators and artists globally through 2023.
The seed money comes from the $100 million YouTube Black Voices Fund announced last June. The company called Black Voices “part of the comprehensive work currently underway to make YouTube a place where Black artists, creators, and users can share their stories and be protected” as it seeks to become more inclusive.”